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 About Us 

Agency Profile

Frost Media Relations is a quality oriented professional publicity firm specializing in the art of building relationships with clients as well as the journalists we target for media placement.  Since publicity is recognized as one of the most effective components of the marketing mix, we provide effective solutions to publicity challenges.  Our reach is nationwide, with strong contacts not only in national and local media circles, but also with key policymakers and corporate leaders.  This experience and insight pays off in client counsel that is focused, practical and results oriented.

The exact nature of media services provided by Frost Media Relations varies from project to project, but always depends on what best serves our clients’ needs.  We pride ourselves on working closely with our clients from early planning, through the implementation stages of the project and meeting deadlines.  In every instance, our involvement is to serve as an extension to the client—to be campaign partners.


Whether our client’s need a national rollout, local tour, radio placement, or to gain a forum for comment on breaking news issues, Frost Media Relations understands the marketing discipline and how media relations can be used to drive sales, strengthen positioning and make all aspects of the mix work harder.  In short, Frost Media Relations develops publicity programs that help ensure the success of our clients’ products in the marketplace. We know marketing, and we get results.



 AKarenbout Karen Frost
Karen Frost is principal and owner of Frost Media Relations.

Prior to launching her own agency in 1999, Karen was director of publicity for a national publishing company, a member of the media consulting team for Senator Ted Kennedy, former Senator Chuck Robb, former Congressman Richard Gephardt, and former Speaker of the House, Thomas Foley.  Karen also worked for CBS News and managed the press room for the Perot ’92 campaign in Dallas, Texas.

Following the tragedy of September 11th, 2001, Karen collaborated with one of her clients – Jackie Waldman – and together they co-authored America, September 11th; The Courage to Give, which ultimately raised over $300 thousand for the American Red Cross.

Karen currently serves on the board and chairs the marketing committee for The Long Center for the Performing Arts.  Karen is the former board president of I Live Here, I Give Here,  member of the board of Leadership Austin and served on the executive committee for CreateAustin. Karen also served as alumni president of the Bob Schieffer School of Journalism at Texas Christian University.  In 2006 Karen was honored with Austin Business Journal’s Profiles in Power Award and in 2008 she received the Austin Under 40 Award for business entrepreneurship and philanthropy.  Karen was raised in Houston, but  spent a number of years living in Dallas, Fort Worth and Washington, D.C.  Karen now claims Austin as home and shares her life with her husband, Charles Levy, and their dogs Athena and Melvin.

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